Their virality alone is a case study into why marketers should always try new things.

It would be easy for me to talk about Duolingo’s foray into TikTok. Jumping head-first into new marketing channels Continually expanding gamification creates the “level-up” mentality that drives game participation. Expanded gamification 👾: Making learning a game is what made Duolingo successful from the start.Plus, they capitalized on the “new year, new you” focus that commonly comes with new year’s resolutions. This email consistently focuses on a “continue learning” message that refreshed my drive to learn. Encouraged continual learning 📈: As a long-term user, learning a new language is a bit exhausting.The Plus subscription offers some added benefits: First, the. Calling out these course upgrades tells me to go try languages I may have passed on again. Initially, Duolingo plus give a 14-day free trial, which costs 6.99 per month. Highlighted course upgrades 💯: When the product team initially rolled out the stories feature, it was so frustrating that one language had them and others did not.Summarizing features in this way taught me how to maximize the value of the app. But, I regularly opened the weekly roundup emails. Drove awareness of new features 🆕: As a Duolingo user, I had minimal awareness of new features that make the user experience better.Not only did Duolingo take their round-up style emails to a new level, but they also:

Duolingo pricing plan